Meet Pearl – an AI judge who is already dishing out awards - Microsoft News Centre Europe

She has no body, no face, no desire to drink coffee or eat pasta, or even watch cat videos on YouTube. She is, in fact, a specially designed AI juror. Created by Belgian AI engineering service provider Faction XYZ and advertising agency DDB, Pearl has one purpose – to impartially, and without bias, select the best advertising campaigns in the world. Designed to celebrate the 10th anniversary of the Belgian MIXX awards by selecting a winner in a new AI Intelligence Award category, Pearl is a fascinating experiment to determine whether or not creativity is measurable. Powered by Microsoft's Video Indexer Service – a tool which automatically analyses videos using machine learning to uncover insights – Pearl was fed with all international MIXX case studies from the past ten years, and given three months to analyse the texts, videos, music and results.