How AI is Changing the Way Organizations Manage Content

For too long, we have drawn an artificial line between content and data, as well as between unstructured and structured information. This approach has the unfortunate effect of relegating content to a secondary status – a business area that represents a complex problem to solve (or live with) rather than an opportunity to exploit. By most estimates, content – or, if you will, unstructured information – represents more than 80 percent of all information. More importantly, almost all human-generated information is content. Content literally provides the basis for how the modern enterprise conducts its work. Content is how we communicate, and collaborate with one another.