Amazon Alexa Skills and Google Assistant Actions: The Future of Search

In 2018 smart speaker ownership has doubled in the UK. The most popular voice assistant is Amazon Alexa which is part of the Alexa Echo device, followed by Google Assistant which powers Google Home and Google Home Mini, Apple's Home Pod and Sonos One. At the moment people mainly use voice assistants to play music, answer questions, set alarm and reminders. Is there an opportunity there for marketers? Alexa provides a set of built-in capabilities, called skills.