Google unveils its Pixel smartphone and VR headset

Looking to drum up consumer excitement, the tech company hosted an event San Francisco on Tuesday to unveil a series of products, including two new phones, a virtual reality headset and the Chromecast Ultra. The flagship announcement was the introduction of Pixel, the first Google phone to carry exclusively Google branding. The company called it the "first phone made by Google inside and out." The device is poised to take on the iPhone with a built-in artificially intelligent assistant, 4K video and other bells and whistles. Here's a closer look at everything you need to know: Google (GOOG) announced a new Pixel line of phones -- the 5-inch Pixel ( 649) and 5.5-inch Pixel XL ( 769).