Predict Lead Score (the right way) using PyCaret

Leads are the driving force of many businesses today. With the advancement of subscription-based business models particularly in the start-up space, the ability to convert leads into paying customers is key to survival. In simple terms, a "lead" represents a potential customer interested in buying your product/service. A significant amount of time, money, and effort is spent by marketing and sales departments on lead management, a concept that we will take to encompass the three key phases of lead generation, qualification, and monetization. Lead generation is the initiation of customer interest or inquiry into the products or services of your business.