Using Dataiku for digital marketing optimization – Orbifold Consulting

Digital marketing optimization amounts to developing mechanisms which optimize the conversion of people using digital media to purchase products or services. The data coming from web sessions can be augmented with CRM matchings, from geographic positioning (from mobile data, IP address or other), from historical data and whatnot. Every industry and company has its own private stash of data and channels, it's in general difficult to describe a unique works-for-all approach. Technically this means a mixture of big-data techniques (Spark, MLLib, Hadoop…), R and Python coding, ML algorithms, dataviz through HTML/JS…and all of this together in a reusable, repeatable and collaborative workflow. This sounds like a daunting challenge but the good news is that the Dataiku platform makes it all really easy.