[Experiment] How AI is Changing the Way We Optimize at Unbounce

When I first encountered A/B testing, I immediately wanted to become the type of marketer who tested everything. The idea sounded fun to me. Like being a mad scientist running experiments to prove when my work was actually "working." Turns out though, there's always a long list of other things to do first… blog posts to write, campaigns to launch, and don't get me started on the meetings! A lot of marketers are just too darned busy to follow up and optimize the stuff they've already shipped.