How can machine learning create an 'extraordinary' customer service when it comes to last-mile delivery?

When we talk about machine learning, we're talking about a direct application of artificial intelligence that allows a system to learn from experience rather than instruction. In the on-demand delivery space, companies are putting machine learning and predictive analysis to use to track trends, pre-empt requests and enhance the last-mile delivery service. Our'always-on' culture means that customers expect rapid and relevant user experiences. Today, delivery companies have to be agile and responsive in order to retain customers. One glitch, one delay and customers could take their business elsewhere.