"First automated trend forecasting platform" predicted the Rainbow Bagel

The makers of a new trend-forecasting platform claim they predicted the Rainbow Bagel before it was a thing. Santa Monica, California-based Tilofy is currently in a private, invitation-only beta of its new platform, which it says is the first automated trend forecaster. Unlike services that, say, spot current trends in social media, Tilofy utilizes machine learning, artificial intelligence and machine vision of imagery to forecast trends weeks or months before they become mainstream. "There's a bagel store in Brooklyn that was doing something interesting, tapping into the LGBT community" by creating a rainbow-colored bagel, CEO and founder Ali Khoshgozaran told me. He recalled that Tilofy predicted the future mainstream popularity of the Rainbow Bagel in November of last year. In February, The Wall Street Journal wrote an article about it, and now The Bagel Store is restructuring around its hit product.