Artificial Intelligence: Shaping the future of marketing - The Financial Express

Don't you just love how Siri, Alexa or Google Assistant answer all of your questions? Isn't it interesting when you receive prompt responses on some website's chat box no matter what the time is? Yes, marketers know this interests you and this is why AI holds fascinating possibilities in the future for marketing. Using AI, brands are studying user needs, behaviours and predicting their future actions. AI's competence to handle a large volume of data, and finding reasons and patterns among them has given marketers exceptional ability to make data-driven predictions and decisions.