How B2B Software Providers Can Use Chatbots for Lead Generation

Software development for businesses is a lucrative -- and highly competitive -- venture. No matter how good your coding skills, unless you can showcase them to prospective customers and convince them of your quality, it is of little importance. This is where lead generation comes in. Generating interest in your services and converting that interest into paying customers is how any business prospers, and software providers are no exception. The only thing is that software works very differently to say, a house renovation business and the same strategies of lead generation are hardly suitable.