AI Fear Factor - How Much Do They Know?

Modern societies are formed on concepts of free will and self-governance. Societal authority is put on opinions and feelings of people. While people have common ideas around universal concepts like voter knows best, customer is always right etc., subconsciously, free will itself is influenced by a lot of data points - cultural, spiritual, personal etc. In this age, AI can automatically manage and manipulate these data points at a massive scale- in effect, hacking human feelings, attitudes, beliefs, behaviours and in essence, changing the very fibre of society itself. AI with deep learning neural networks improve themselves by learning on more and more data and establishing complex associations and patterns.