How artificial intelligence is transforming Indian retail sector

As the pandemic raged on, enterprises of all scales rushed to accelerate their digital transformation efforts for maintaining business continuity. The retail sector also didn't escape unscathed and had to take a flurry of measures to remain operational amidst rising discretionary spending by consumers. The crisis has pushed the retail organizations to take pivotal digital decisions instantly to achieve tangible business results. One of the technologies that has garnered much attention in these tricky times is Artificial Intelligence (AI). The technology enables organizations to make well-informed data-driven decisions and predict the possible outcome of those decisions.