What Artificial Intelligence Means For Customer Loyalty Marketing

It seems like everyone is trying to identify how artificial intelligence (AI) can benefit their business. In my circles, executives are asking how AI will impact customer marketing, more specifically data-driven customer marketing. One study found that in 2017, 80% of enterprises had "some form of AI (machine learning, deep learning) in production" and 30% were "planning on expanding their AI investments." The same study found that improving customer experiences motivated 62% of enterprises to invest in AI. Data-driven customer marketing (you might know it as loyalty marketing) is designed to change customer behavior in a positive way for both the brand and the customer.