The Ultimate Guide to Keyword Tools for Your Business

The tools you use to do research have a direct impact on the kind of data you'll be able to gather. That's especially true when it comes to keyword tools. A great keyword tool provides actionable data on specific search queries and helps you identify potential keyword opportunities you otherwise wouldn't have considered. Long gone are the days when you could brainstorm some search terms for your site, mix them into your content (or advertising copy), and test to see what worked. Savvy marketers need to understand that a targeted, data-informed approach is the only way to remain competitive. Knowing which keywords to target is at the core of your SEO and content strategy. With more and more brands doubling down on SEO to boost brand awareness and bring qualified traffic to their site, the market is more competitive than ever. If you're not focusing on the keywords that matter, it's easy to fall behind.