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Using technologies such as Machine Learning (ML), content can be made available to meet individualized needs. The cloud is emerging as a way to provide services such as storage and AI that can make content, including valuable video content, available for repurposing and monetization. Google's ML tools include TensorFlow and its Cloud Machine Learning Engine. In addition to the Google keynote there was an entire session at CS 2017 looking at the role of AI in creating metadata for video content.