Should Spotify Make Its Own Smart Speaker?

Smart speakers have become one of the hottest markets in consumer tech. Amazon Echos and Google Homes were among the most popular gifts this past holiday season, and that sales bump solidified Amazon as the leader in the space. Apple has since struggled to catch up, with its recently launched HomePod, but other hardware makers have rushed to get in on the hype, integrating Alexa and Google Assistant into their own headphones, wearables, and speakers. Each of the three big smart-speaker platforms includes its own integrated music player--Amazon Prime Music, Google Play Music, and Apple Music. But for 159 million music lovers, another app is their player of choice: Spotify.