How Machine Learning, Classification Models Impact Marketing Ethics - Pierre DeBois @allanalytics

But in relying on algorithms to provide customer convenience, managers must understand classification to protect brands from making unethical societal choices when delivering outcomes to customers. It's not new for businesses to be proactive in an effort to influence. History is filled with intriguing stories of worthy trials such as constructing homes near plants for workers, to failed efforts, too, such as those that led to the 2009 global financial crisis. When businesses use technology to influence, an important question arises. What qualities become associated with algorithms?