To Bot, Or Not: There's No Question!

I keep hearing that 2017 will be the year bots really take off. There is no question that they offer numerous benefits, especially when it comes to reducing costs and improving customer service. More and more brands are waking up to the benefits bots deliver for enhancing customer engagement platforms. For many of the most common inquiries, delivering responses either through enhanced text messaging on mobile applications, through secure presentation of customer information and records, and through voice recognition and automated voice response can deliver a much faster and more satisfying experience for the consumer, while also dramatically lowering the cost to serve customers as fewer agents, and less infrastructure are required. That isn't the goal; instead bots are growing as cost-effective human helpers.