AI Helps Humana Pitch Flu Shots to Customers

Humana Inc. has employed artificial intelligence to come up with persuasive language in emails sent to customers to encourage more of them to get flu shots--and it is seeing higher open and click-through rates. The Louisville, Ky.-based health insurer serves more than 16 million customers, including four million Medicare Advantage members. Medicare Advantage plans are administered by private insurers. These plans typically offer lower out-of-pocket costs than traditional government-run Medicare in exchange for members using...