Why women in tech are more important than ever…

From the smartphone to smart homes and smart cities, technology is becoming ever more integral to our domestic, social and business lives. As consumers we all want seamless services that are both endlessly scalable and highly personalised. We recognise that businesses who satisfy those needs will likely succeed in gaining our trust and a share of our wallet. Firstly, the skills required to build our increasingly technological future will need to be drawn from the biggest possible talent pool. Secondly, a lack of diversity in the design, build and decision-making stages of products, technologies and services will make them less likely to appeal to the fickle consumer and therefore succeed.