How to predict customer churn while maintaining profitability

Companies with the highest loyalty ratings and retention rates grew revenues 250% faster than their industry peers and delivered two to five times the shareholder returns over a 10 year period. Earning loyalty and getting the largest number of customers to stick around is something that is in the best interest of both a company and its customer base. So why do companies struggle with retention? Other than some subscription-based businesses such as telecom that report Average Revenue Per User (ARPU), most companies aren't required or compelled to disclose this in public filings. Many companies focus on functional priorities instead of the customer, believing customer loyalty will naturally emerge through these efforts.