Is Machine Learning the Future of Marketing? Experts Weigh in.

Why do 97% of marketing influencers believe the future of digital marketing will involve human marketers working with machine learning-powered automation? In a survey of top influencers in online marketing with expertise in paid search, social and mobile, 97% of respondents suggested that the future of marketing will actually be smart marketers working hand-in-hand with machine learning-based automation solutions. Of all the marketing technologies using machine learning and AI today, programmatic ad buying and improvement of ad spend allocation through machine learning impress me the most." "Of today's marketing technologies using machine learning and AI, natural language processing (NLP), chatbots and voice-driven search impress me the most."