Why should deep learning AI matter to retailers?

Deep learning, an advanced form of artificial intelligence (A.I.), is all around us, and it's growing increasingly ingrained in how we live and work. Deep learning tech is "the brains" behind the automated traffic control on our city streets, our sophisticated translation systems, and the fast, accurate facial recognition at our airports. Additionally, deep learning can also vastly improve both shopper experience and retailers' sales, on and offline. Technically speaking, deep learning uses artificial neural networks, software constructs that are inspired by the biological structure of the human brain. Neural networks are excellent at rapidly processing and understanding unstructured data such as video, images, audio or large amounts of text without requiring intervention from human engineers, who could not possibly keep pace with the A.I. Neural network tech particularly shines at visual perception, natural language understanding and the ability to predict behaviors such as online shoppers' desires and purchase intent.