AI in Retail: The Ideal Tool to Deliver Seamless Customer Experience and Drive Profitable Growth

New Delhi: Successful retail businesses have replicated their profitable models across geographies and have scaled-up fast to grab a sizeable global market share. These mega-players, however, are on the constant lookout for risks posed by disruptions and smaller innovative competitors that can seize a significant portion of their existing customer base. Irrespective of size, enterprises that leverage automation and artificial intelligence (AI) to simplify decision making are better positioned to achieve profitability through a consistent customer experience, a rationalized and efficient IT application landscape, a strong talent pool and meaningful relationships with their partners. Business stakeholders must take the lead in AI adoption. IT teams must be welcomed to give their inputs but the overarching direction of an enterprise-wide retail AI must come from the business leaders.