How Apple is taking AI to the masses

Engineers and product managers at Apple's headquarters at Cupertino these days are obsessed with the idea of embedding artificial intelligence (AI) into every aspect of consumer's digital touch points. That's because Apple chief Tim Cook wants AI to be like air, all pervasive yet invisible. "The beauty of AI is that the user does not have to think about launching an application or think like'okay, I am going to do some AI now'. This is embedded in things which you don't even get to know. If you talk to our various teams -- the software team, Apple TV team, the mail team, the home pod team -- all of them have AI projects going on. AI is sought of like air. It's invisible yet all permeating," Cook told BusinessLine in a recent interview.