AI: The New Normal In Digital Marketing

The year brought AI into the mainstream where numerous businesses warmed up to it, embraced it and reaped handsome results. Digital Marketing, being immensely data driven, has been one of the early adopters of AI and witnessed tremendous impact. Digital Marketing is all about harnessing the power of data to create campaigns that are personalized to fit the desires and interests of the customers. Interacting with the customers at the right time on the right platform with the right message is critical to a campaign's success. The competitive edge for a marketer is based on how quickly one can analyze the incoming data and recalibrate a campaign to outmaneuver the competition.