What The Rise Of Voice Technology Means For Your Business

Within the voice industry, there is speculation that there's recently been a "trough of disillusionment" following the typical trajectory of a new technology. However, this view stems from a misrecognition of the present and future applications of this transformative technology. While companies may be tempted to wait until the technology matures or achieves perceived market saturation, brands that view their voice strategies as a long-term, strategic play will be well-positioned to benefit from the first-mover advantage. It's time to start thinking now about the expression of your brand through voice-based AI conversation. As more companies consider entering this space, we need to carefully examine this industry to reveal what is truly happening, why progress may feel stalled and what is in store -- not only in the voice industry but also in the tech industry and the U.S. economy -- and what that means for your business. Voice represents a fundamental shift in an economy dominated by technology companies.