Jeff Bezos's onstage hint about the coming Apple, Google and Amazon product war

Onstage at the Code Conference this week, Amazon boss Jeff Bezos stressed that Amazon was committing to "intelligent" voice assistant devices in a big way. Bezos said that the company has more than 1,000 people working on the "Alexa and Echo ecosystem," and that what we've seen so far is "just the tip of the iceberg." Google introduced its own Amazon Echo competitor, Google Home, at I/O last month, in addition to its own voice-powered software ecosystem. And in a week and a half, Apple is reportedly going to announce that it's opening up Siri to outside developers (the company is also said to be working on its own Echo-like device). By flicking at the broader "ecosystem" of apps and services that Amazon wants to support through its Echo, Bezos is making explicit what the next stage of the competition for Echo will look like.