How AI and emotion tracking are helping brands avoid costly video campaign mistakes

Marketers have plenty of ways to measure video campaign success, but artificial intelligence is uncovering new methods for determining whether the dollars you're spending are being applied optimally. That's what video insights company YouFirst is offering, and a recent study of one of its clients, spanning 13 video campaigns over two years, is revealing. Even with the latest and greatest analytics tools at the brand's disposal, AI and emotion tracking are opening up new insights. More importantly, AI is showing where to make changes to a campaign so it hits its exact target market -- and when to pull the plug. YouFirst works by allowing a focus group of video viewers access to the content through its player, which -- with permission -- monitors the facial expressions of the consumer via a webcam.