5 ways AI is being used in marketing

Many ad agencies are using AI to generate images, either to create interesting content, to brainstorm ideas or streamline costs and make the workload easier. Canadian shop Rethink, for example, tapped AI text-to-image tool DALL-E 2 to create images of ketchup as the next iteration of Heinz's "Draw Ketchup" campaign earlier this year. Shops are also using other AI tools Midjourney and Stable Diffusion. Marketers are also using AI to write creative copy. Earlier this fall, Mastercard Chief Marketing and Communications Officer Raja Rajamannar spoke at the Association of National Advertisers' annual Masters of Marketing conference about the payment company's use of its digital marketing engine. This program, which Mastercard developed, uses AI to run a data-driven deep dive on current trends in the cultural zeitgeist.