Dataai launches two innovative products

The addition of App IQ and IAP SKU (In-App Purchase SKU) will provide insights to drive effective consumer strategies. Digital success requires engaging with consumers where they spend the vast majority of their time - mobile. The challenge is that mobile app store categories are antiquated causing enterprise teams to spend precious bandwidth on onerous research and manual analysis of competitors. App IQ illuminates the digital landscape by providing an industry-first, robust taxonomy (19 genres / 152 subgenres), combining both app stores. Enterprises can now identify new partnership opportunities, competitive threats and quickly react to the ever-changing landscape.