Can AI Bring Humanity Back to the Customer Experience?

Aktana's Clay Hausmann recently had a chance to chat with Edouard, who has dedicated the last three years to reimagining and recasting the organization's commercial model to be both customer-centric and unafraid of change. Prior to Grünenthal, Edouard spent 12 years shaping and delivering global strategy at AstraZeneca, in Japan and the UK. He also brings a background in banking and tech startup companies. This unique mélange of experience gives Edouard a unique perspective on the business of marketing and what needs to change for commercial success in life sciences. Clay Hausmann: Let's start with the term "customer-centric" and what it means, specifically in terms of AI.