Artificial Intelligence Shows Potential to Gauge Voter Sentiment

The Morning Download delivers daily insights and news on business technology from the CIO Journal team. "I wouldn't fire the pollsters, but I would direct them to try to leverage machine learning, data mining and AI in their work more to get better projections," said Oren Etzioni, chief executive of the Allen Institute for AI, a nonprofit research center in Seattle. The size of this year's polling error is still unknown as the vote count continues. But polls generally predicted clear Democratic gains, not cliffhangers. No person or algorithm can predict human behavior accurately all the time, said Heidi Messer, chairman of New York-based Collective[i], which offers AI and predictive technologies for sales teams.