How Will Voice First Devices Disrupt the Pay Per Click Model?

"...one thing that we are all clear about is the days of three top text ads followed by ten organic results is a thing of the past in the voice first world"-- Sridhar Ramaswamy, Senior Vice president of advertising and commerce, November 29, 2016 During an investor call [3] on November 29, 2016 Sridhar Ramaswamy, Senior Vice president of advertising and commerce at Google spoke to the coming shift of their business model as voice first device interactions begin to dominate our lives. Web based search will never fully disappear, but a generation of kids are growing up around the Voice First revolution and fully expect a computer to be something they talk to and talks back. Just like this generation now no longer has CDs, DVDs, Tapes or Records, the next generation will expect Voice interaction, not with pages of search results but AI assisted, ontology and taxonomy perfect answers, most particularly one answer. You and I will not tolerate radio-like advertisements, nor would we tolerate a telephone-like IVR list of advertisers. Thus, the writing is on the wall.