The New Intel: How Nvidia Went From Powering Video Games To Revolutionizing Artificial Intelligence

Nvidia cofounder Chris Malachowsky is eating a sausage omelet and sipping burnt coffee in a Denny's off the Berryessa overpass in San Jose. It was in this same dingy diner in April 1993 that three young electrical engineers--Malachowsky, Curtis Priem and Nvidia's current CEO, Jen-Hsun Huang--started a company devoted to making specialized chips that would generate faster and more realistic graphics for video games. East San Jose was a rough part of town back then--the front of the restaurant was pocked with bullet holes from people shooting at parked cop cars--and no one could have guessed that the three men drinking endless cups of coffee were laying the foundation for a company that would define computing in the early 21st century in the same way that Intel did in the 1990s. "There was no market in 1993, but we saw a wave coming," Malachowsky says. "There's a California surfing competition that happens in a five-month window every year. When they see some type of wave phenomenon or storm in Japan, they tell all the surfers to show up in California, because there's going to be a wave in two days. We were at the beginning."