A.I. Will Paint Your House: An Interview With Tanuja Singeetham

To help consumers on their color-decision journey, we launched a few things that have really been about applying technology to an insight based on real human behavior and individual consumer inputs. The first initiative, "Color Discovery" is a tool that allows consumers to go in and start with their project, and then pick what feeling they're trying to achieve for their space. So now instead of "here's a whole catalog of over 3000 colors and pick one" instead we say, "here's a curated, personalized recommendation based on what they're trying to do." In fact we found that people who use this tool are much more likely to take a sample, than the average site visitor. It's the best of what individual consumer data combined with advanced technology can do to deliver personalized recommendations.