AI, machine learning ahead for Box content management platform

What used to be a well-defined, vendor-versus-vendor competition is now spread across multiple categories, platforms and hosting sites. Box content management is more of an enterprise than web content tool, competing with Documentum, SharePoint and OpenText more than Drupal and WordPress. It is all cloud, and it has become an API-driven collaboration platform, as well. We caught up with Jeetu Patel, Box's chief product officer, to discuss his company's roadmap for competing in this changing market. How does Box content management and its 57 million users fit into the overall enterprise content management (ECM) market right now? Jeetu Patel: There's a convergence of multiple different markets, because what's happened, unfortunately, in this industry, people have taken a market-centric view, rather than a customer- and user-centric view.