GM eyes HD mapping to boost self-driving car development

Last year, GM bought Cruise Automation, a startup focused on self-driving car technology, and now it appears the automotive giant is getting serious about creating HD maps. Cruise Automation has just announced that it's recruiting a Head of Mapping, who will "own the strategy, planning, and execution of our specialized HD maps," according to the job posting. While GM might be the country's top auto manufacturer, it lags behind Google and other Silicon Valley companies when it comes to self-driving technology. Indeed, Google's self-driving project, called Waymo, has an upper hand on its rivals because of the company's robust maps. GM and other car companies are racing to keep up with the tech giant.