How Vodafone realized 5X LTV with artificial intelligence (VB Live)

Increasing retention by just 10 percent will boost your business value by more than 30 percent. And AI is what can take you there, helping you anticipate customer needs, create personalized campaigns, identify high-value customers and more. Learn how to do it with marketing automation platforms powered by AI when you join this VB Live event! "Mobile marketers are generally using only five percent of their available data," says Kara Dake, VP of Growth and Partnerships at CleverTap. "You're gathering a ton of information, but it's a challenge, knowing what to do with all that data, and so many data points."