Using Data to Inform Pricing & Promotion Decisions [a Q&A with Rubikloud]

Leveraging data from disparate sources to provide more personalized promotions to consumers can seem like a fool's errand. The efforts, however, can be rewarded with higher key performance indicators (e.g., click throughs, conversions, average order values, loyalty). As part of our, "4 Companies You Didn't Know Worked in Artificial Intelligence" feature, Website Magazine caught up with Rubikloud CEO Kerry Liu to learn more about how his company helps retailers gather data from consumer behaviors and use it in meaningful ways. What are some common problems of retail promotions? Retailers tend to struggle with gaining a holistic view of their customers due to outdated legacy solutions.