How FMCG brands are using digital transformation to accelerate their business

Digital transformation is not only leveraging new technological opportunities to accelerate the business. It is a cultural change and a shift towards making digital the heart of the business. It is a journey that many traditional FMCG brands, are undertaking to compete in a market that is now seeing more agile direct-to-consumer start-ups. These days, to have a competitive edge is to be customer centric. To have a deep understanding of our customers' needs and fulfil them better than anyone else.