Four ways AI can help you keep pace with changing consumer behaviours - Marketing Tech News

Consumer behaviour looks entirely different than it did a year ago. Lockdowns and shelter-in-place orders gave people more time to browse online, discover, and fall in love with existing and new brands. More than ever, consumers expect relevancy -- and their tolerance for unpurposeful experiences has plummeted. Loyal customers don't want every last bit of your content -- they want tailored experiences that offer the best products and information. They want meaningful quality rather than irrelevant quantity.