Cognitive Marketing AI And The Future Of Advertising

Things have changed for marketing over the last 20 years. The idea of the big ad campaign and its hold on the consciousness of the consumer has given way to more nuanced approaches. These have more to do with understanding cognitive intelligence and delivering solutions using artificial intelligence than broad brand concepts. The change has partly happened because of developments in technology. It also has to do with how new demographics such as Gen Z have grown up in a world where smart devices are common, turning them into consumer with a desire for a more tailored experiences.