GUEST COMMENT Making ecommerce more human with AI and UGC - InternetRetailing

From McDonalds' virtual reality Happy Goggles to Sony's tiny in-ear personal assistant, 2016 is set to be a year where your futuristic fantasies may become a reality. But how can online retailers keep up with this fast-paced tech world reducing consumers' attention spans? But while consumers are being drawn into hi-tech, marketers mustn't forget to remain human with their marketing strategies as it's crucial for consumers to be able to relate to ads. Ultimately, being human is crucial to converting consumers into buyers. As illustrated in Nielsen's recent report, personal recommendations remain the most trusted form of advertising, as 81% of UK respondents say.