Mutiny raises $50M to personalize website copy with AI – TechCrunch

Advertising, particularly online advertising, isn't a surefire way to bolster business. A report from ecommerce analytics platform Glew drives the point home: In 2015, 75% of retailers that spent at least $5,000 on Facebook ads ended up losing money on those ads, with the average return on investment landing around -66.7%. A 2018 survey of marketers by Rakuten Marketing found that companies waste an estimated 26% of their budgets on inefficient ad channels and strategies. Jaleh Rezaei, the CEO of Mutiny, believes that the problem doesn't lie with the ads themselves. Rather, she pegs it on static, templated websites that don't match the personalization delivered by ads.