The Machine Learning Revolution: How it Works and its Impact on SEO

Machine learning is already a very big deal. It's here, and it's in use in far more businesses than you might suspect. A few months back, I decided to take a deep dive into this topic to learn more about it. In today's post, I'll dive into a certain amount of technical detail about how it works, but I also plan to discuss its practical impact on SEO and digital marketing. For reference, check out Rand Fishkin's presentation about how we've entered into a two-algorithm world.