Clickbait Secrets Exposed! Humans and AI team up to improve clickbait detection Penn State University

Humans and machines worked together to help train an artificial intelligence -- AI -- model that outperformed other clickbait detectors, according to researchers at Penn State and Arizona State University. In addition, the new AI-based solution was also able to tell the difference between clickbait headlines that were generated by machines -- or bots -- and ones written by people, they said. In a study, the researchers asked people to write their own clickbait -- an interesting, but misleading, news headline designed to attract readers to click on links to other online stories. The researchers also programmed machines to generate artificial clickbaits. Then, the headlines made by both people and machines were used as data to train a clickbait-detection algorithm.