The Future of Marketing In An AI-Powered World

AI is proliferating in every major marketing cloud in nearly every marketing point solution, but most organizations are still experimenting with it. There are many use cases for AI that span every role in marketing from advertising to social, web, content, analytics and more. How you apply AI to marketing should reflect how you do your marketing. If you do a lot of outbound email, there are AI engines to enhance list selection and segmentation, subject lines and dynamic content. If you do a lot of social, there are AI engines to analyze sentiment, identify influencers, and post content.