Google Releases Study of 2019 Holiday Shopping Trends - Search Engine Journal

Google has released new behavioural insights into 2019 holiday shoppers, with tips on how to sell to US consumers. According to Google's data, mobile searches for "best deals" have grown by 90%. So it should come as no surprise that the #1 factor when consumers decide where to buy is whichever retailer has the lowest price. Consumers also appreciate being able to do what they want all on their own. It's also interesting to note that searches around "rewards apps" and "Black Friday deals" are up 200% this year.